For love songs
- The travel romance: a couple falls in love across three cities, one per verse.
- Then and now: the same couple at their first meeting and decades later.
- The dance: one long dance that moves through different places and times.
- Letters: the lyrics appear as handwritten letters that come to life.
- The almost: two strangers keep nearly meeting throughout the song.
For sad songs and ballads
- Empty rooms: a house slowly loses the memories of a relationship.
- Rain and windows: a night of looking back, intercut with flashbacks.
- The long drive: one road trip, with memories in the passenger seat.
- Seasons: one place shown through spring, summer, autumn and winter.
- Old photos: still photographs that start moving as the chorus hits.
For rap and hip-hop
- Rags to riches: the story of your bars, from the block to the penthouse.
- One-take city walk: a single continuous walk through your city at night.
- The heist: a cinematic crime story told across the verses.
- Anime you: you as an anime character in a world that matches your lyrics.
- The cypher: performance shots in iconic locations around the world.
For party and dance tracks
- The party that grows: two people dancing become a crowd by the final chorus.
- Around the world: the same dance move performed in different countries.
- Summer day: sunrise to sunset on a beach, cut to the beat.
- Time travel dance floor: the same club in the 70s, 80s, 90s and today.
- The wedding: a celebration full of family, color and dancing.
For instrumentals and electronic
- A journey: one traveler crosses a strange landscape, building with the track.
- Macro worlds: tiny details like water, ink and light, shot up close.
- The city breathes: a city waking up, rushing and falling asleep.
- Space: a slow drift through planets and stars, exploding on the drop.
- Living album art: your cover art expanded into a world that moves.
For storytelling and country songs
- Hometown: the places that made you, from the porch to main street.
- Generations: a family story across grandparents, parents and kids.
- The last day: someone's final day in a town before leaving for good.
- Campfire stories: each verse is a story told around the fire.
- The letter home: a soldier, traveler or worker writing to someone they miss.
How to pick the right idea
The best concept makes the lyrics visible without being too literal. Pick the idea that matches the emotion of your chorus, then make sure the story has a beginning, a change in the middle and a payoff in the final chorus.
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